Heritage Bank

Cats First

How a miserable cat took on the big banks and won.

A tale of how a Persian cat took on the big banks and won. Turning Heritage’s ‘People first’ positioning on its head with a feline ‘anti-hero’ to create cut-through and memorability in a cluttered category.

 

Recognition 

Bronze 2018 BADC Creative Awards
Finalist 2018 BADC Creative Awards

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