Dept of Transport & Main Roads

Pre-Roll Hijack

Hi-jacking YouTube search to deliver unseen levels of pre-roll engagement.

A new benchmark for Google and YouTube which successfully harnessed AI, data and technical capabilities to deliver incredible click-through rates for government messaging, and an unrivalled video completion rate of almost 100%.



Best of Show W3 International Digital Awards
Gold 2018 BADC Creative Awards
Silver 2018 BADC Creative Awards
Winner 2018 AMI National Marketing Excellence Awards

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